Apostrophiles, arise!

I’ve come up with a new word.

It’s a word to describe everyone of us who shudders, balks, yea positively rails at the profound ignorance of Everyone Else who gives not a monkey’s whether the monkeys receive their due possessives or plurals.

It’s a word for its time, when the intelligent distinction between the treatment of various possessive personal pronouns needs to be salvaged from the drain of confusion engendered by a lawless internet age. Crafted for its age, not Shakespeare’s.

A word to describe everyone who knows what’s wrong with the picture below but would love to know what’s wrong with a society in which people of high rank can still be ignorant of the problem while graduates who fit this new coinage can’t get a job stacking shelves.

Apostrophiles, arise!


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